Sportmaster
. 2006-2008 Deputy General Manager for Economy and Development. 2008-2010 Marketing Director.
Marketing:
• Development and implementation of marketing plan
• Developing the concepts of activities, KPI planning, efficiency analysis
• Planning and implementation of ATL / BTL marketing activities (positioning of the network and brand, commodity/pricing communications, promotion)
• Developing company’s own brands
• Supporting the openings of new outlets: activities plan, budgeting, controlling budgets and terms
• Product market analysis, competitive analysis, pricing
• Outlets decoration, supplying POS materials and trade equipment
• Tendering, controlling suppliers’ prices and terms
• Achievements: maintaining the level of company’s turnover during the economic crisis as it falls on the competitor’s side, - and therefore increasing the market share
• Achievements: store awareness increased from 25% to 40%
• Achievements: implementation and promotion of “Club Card” loyalty program
• Achievements: implementation of the “Gift Card” – the launch, the organization and support of sales in B2B and B2C segments
• Achievements: website launch
Deputy General Manager for Economy and Development:
• Creation of balanced model corresponding to the market, company’s performance capability and business owner goals to achieve maximum performance from sales channels, product categories, product groups and brands
• Market exploration and analysis, competitors analysis, risks and opportunities tracking
• Modeling of strategic development options based on key indicators such as sales growth, gross profit margin, goods turnover, yield index, liquidity of assets, strategic perspective
• Long-term and short-term modeling of area coverage by retail stores
• Development of strategic initiatives, plans, methodology for promotion within the company as well as formation of proposals for improvement of sales channels split, product categories and brands
• Budgeting and consolidation of sales channels, product categories, product groups, brands and splits to achieve maximum sales volume, gross profit volume, and return on invested capital
• Analysis and reporting of budget vs. actual results variances
• Creation of a model of short and long term development for wholesale business: area coverage dynamics, the client portfolio, number of client’s multi-brand and franchise stores, shipment volumes, discounts, profitability, net profit in the contest of customers and the unit as a whole
• Managing the planning departments of retail and wholesale divisions
• Setting stock and shipments forecasting, client analysis reporting for the wholesale division